Pierre Zéro featured on ‘C’est Au Programme’ on France 2

Pierre Zéro dans C’est Au Programme sur France 2

The Pierre Chavin alcohol-free range of wines was featured on a TV programme presented by Sophie Davant in ‘C’est Au Programme’ on France 2!

This morning talk show covers all the latest trends in society, beauty, nutrition and cooking in France.

On Tuesday 15 November, a programme presented by Christelle Ballestrero named ‘I drink alcohol-free wine’ introduced the Pierre Zéro range in a documentary on Mathilde Boulachin and Fabien Gross, owners of Pierre Chavin and creators of the alcohol-free wine concept.

Where did the idea spring from to create a wine that can be enjoyed by everyone? What are the stages of production? Who are the target consumers of the range? What do the wines taste like? All of the answers were given in this TV documentary which involved a tasting of the Pierre Zéro range of wines.

Much more than just a beverage that can be enjoyed by everyone, this alcohol-free wine offers all the health benefits and advantages of a standard wine but without the effects of alcohol, which makes it all the more interesting.

What’s more, it provides a tasty and much less calorie-laden alternative to sodas and other alcoholic beverages.

After its recent presence at the SIAL in Paris, it is clear that there is a real interest in the fast-growing alcohol-free wine market.

Pierre Zéro: you have you not heard the last of this premium range of alcool-free wines just yet!

Discover our full range of de-alcoholized wines on our online store.

Share on FacebookTweet about this on TwitterShare on LinkedInShare on Google+Email this to someone

November 16 2016

News from Pierre Zéro