France 3 Languedoc-Roussillon aired a documentary featuring local company Pierre Chavin.
Alcohol-free wines are currently causing quite a stir and seeing a sharp rise in popularity. Here we will take a closer look at the production process.
Mathilde Boulachin, the company’s co-founder, invited the journalists to join her at the domaine’s vineyards in Montagnac whilst the harvests were in full swing.
The entrepreneur presented her range of alcohol-free wines and the production process involved, from the harvests in the vineyards and the unique and complex de-alcoholization process right through to their arrival at the warehouse, ready to be sold on the company’s online shop.
Even though Pierre Zéro is a de-alcoholized wine based drink, it is nevertheless produced using the most traditional of vinification methods. It is the de-alcoholization process that makes all the difference. The alcohol is separated from the wine and the alcohol-free liquid is extracted before before pasteurized in order to prevent further fermentation. It therefore offers 0% alcohol content yet without losing any of its aromas.
The documentary shows a Montpellier wine shop owner taking part in a tasting of a wine from the iconic Pierre Zéro range. This sparkling wine made from Chardonnay and Muscat was given a very positive review, even though the absence of ethanol (alcohol) results in a different taste profile to that of a standard sparkling wine.
Domaines Pierre Chavin are aware that their products form part of a niche market and that alcohol-free wines are rapidly growing in popularity. There is growing demand for this kind of beverage, both in France and abroad, and Domaines Pierre Chavin counts itself as one of the world’s most successful companies in this sector.
Chavin is constantly reinventing itself in order to offer increasingly innovative products throughout the world.