Mathilde Boulachin presents Pierre Zéro in ‘In Vino’ on Sud Radio

Mathilde Boulachin présente pierre Zéro dans In Vino sur Sud Radio
On Saturday 18th February, Mathilde Boulachin, owner of Pierre Chavin, was invited to take part in well-known radio show In Vino on Sud Radio. Recorded at the Nicolas wine shop in Place de de la Madeleine in Paris, Mathilde presented the Pierre Zéro range of alcohol-free wines to Alain Marty, David Cobbold and Philippe Faure-Brac, who was awarded the prestigious title of World’s Best Sommelier in 1992.

Pierre Zéro was not a new discovery for Mr Faure-Brac who had already had the opportunity to taste this de-alcoholized wine based drink on another program, La Quotidienne on France 5.

How did the idea come about to create a range of wines such as this? Who is the main target consumer ? Where are the wines sold ? Mathilde Boulachin answers all of Alain Marty’s questions in a relaxed and informal interview.

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February 23 2017

Press review