On Saturday 18th February, Mathilde Boulachin, owner of Pierre Chavin, was invited to take part in well-known radio show In Vino on Sud Radio. Recorded at the Nicolas wine shop in Place de de la Madeleine in Paris, Mathilde presented the Pierre Zéro range of alcohol-free wines to Alain Marty, David Cobbold and Philippe Faure-Brac, who was awarded the prestigious title of World’s Best Sommelier in 1992.
Pierre Zéro was not a new discovery for Mr Faure-Brac who had already had the opportunity to taste this de-alcoholized wine based drink on another program, La Quotidienne on France 5.
How did the idea come about to create a range of wines such as this? Who is the main target consumer ? Where are the wines sold ? Mathilde Boulachin answers all of Alain Marty’s questions in a relaxed and informal interview.